What Is Affecting Your Marketplace Revenue
Stockout and Overselling
- Same products sold on your website, Amazon, and Walmart with different stock values — causing wrong unit numbers
- Refunds and Cancellations when system shows incorrect inventory
- You have to manually cancel orders because your stock data is out of sync
Order Sync Delays
- Late order ingestion from marketplaces
- Manual Data Entry required for every marketplace order
- No Updates of Shipping and Tracking Details back to marketplaces
- Duplicate Sales recorded across channels
Inventory Mismatch Issues
- Real-time stock levels never match across all channels
- Inventory Mismatch between Shopify, ERP, and marketplaces
- Overselling on one channel depletes stock on another without any alert
Pricing Discrepancies and Financial Reporting Errors
- Different marketplace fees and taxes cause different pricing — leading to wrong reports
- Refunds and chargebacks distort your books across channels
- Unable to identify the performance of individual sales channels
We develop custom middleware that keeps inventory accurate across every channel, routes orders to the right warehouse automatically, pushes tracking back to every marketplace, and feeds clean data into your accounting and ERP systems.
Built around how you actually operate — not the average seller with a standard catalogue and one warehouse. Your SKU structure, your bundle logic, your routing rules, your edge cases. All of it handled without workarounds or manual intervention.
Shopify with Amazon Integration
Shopify with Walmart Integration
Shopify with Etsy Integration
Shopify with TikTok Shop Integration
No more checking three dashboards to find out if you oversold. No more morning routine of importing overnight orders by hand. No more chasing warehouse staff with marketplace order details. No more end-of-month scramble trying to match Amazon settlements to what’s sitting in QuickBooks.
Just inventory that’s accurate everywhere, orders that move automatically, and financial data that closes clean — because every system is talking to every other system the way it should have been from the start.
We map your current workflow end to end: what data lives where, what needs to move, what your edge cases are.
- SKU structures, bundle logic, warehouse rules, tax handling
- Where we find the problems that will break a generic app
We develop the middleware on a staging environment connected to your sandbox accounts.
- Business logic coded and tested against your real data scenarios
- Not demo data — your actual SKUs, warehouses, and order flows
You test it. We watch the logs. Edge cases get stress-tested.
- Duplicate orders, partial shipments, out-of-stock scenarios
- High-volume bursts — nothing goes live until it handles your worst day
Production deployment with live monitoring.
- We watch every sync for the first 48 hours
- Handover session so your team understands what’s happening
Native apps are built for the average seller using standard workflows. They work until your catalogue gets complex, your warehouse logic becomes specific, or your order volume outgrows their sync frequency. We build custom middleware coded around how your business actually operates — your SKU structure, your routing rules, your edge cases. There’s no configuration limit because there’s no pre-built template.
If it’s working without issues, you probably shouldn’t. Where sellers switch is when the app starts causing oversells, missing orders, failing silently, or breaking every time Shopify or a marketplace updates their API. If you’ve already experienced any of those, that’s your answer. If you haven’t yet, volume will eventually get you there.
Yes, and this is where custom middleware has the biggest advantage over point-to-point apps. We build a hub architecture — your ERP becomes the single source of truth, and all marketplace channels sync to and from it through one middleware layer. Adding a new marketplace later is a fraction of the original build cost because the infrastructure already exists.
Bundle logic is one of the most common reasons sellers come to us after a native app fails them. When a bundle sells on Amazon, inventory needs to decrement across all component SKUs simultaneously — in your ERP, on Shopify, and across every other channel where those components are sold individually. We map this during discovery and code the logic explicitly. It’s not an afterthought.
It’s a real risk with any integration, custom or off-the-shelf. With native apps, you’re waiting for the vendor to patch it. With our middleware, we monitor for API deprecations and update the connector before it causes a live failure. API maintenance is included in our monthly retainer — it’s not an additional cost every time something changes.
Generally no. We build around your existing setup, not the other way around. The discovery phase is specifically designed to understand your current configuration so the middleware fits into it cleanly. Occasionally there are minor adjustments needed on one system to expose the right API endpoints — we flag these upfront, never mid-project.